In 1995, Lucent Technologies hired the San Francisco office of Landor Associates, a transnational brand consultancy, to design their brand image. In the design of the logo, Landor colored an image of an ensō red. The designer intended the brushstroke to imply human creativity, and the red to convey urgency. They named it the "Innovation Ring". "Our name and symbol represent the new entrepreneurial spirit and vision of our company" reads a public relations statement from Lucent. In North America, the logo was widely misunderstood. After years of staying-power and familiarity, the logo became more accepted by industry people in the West (including Lucent's own employees), although it was still not well understood. Nonetheless, soon other logo designers began to be influenced by the work. Lucent stopped using the logo after merging with Alcatel of France to form Alcatel-Lucent.
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