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The channel was launched on October 1, 1992, and primarily broadcasts animated television series, mostly children's programming, ranging from action to animated comedy. It operates usually from 6:00 AM to 8:00 PM (ET/PT) and is targeted at children in between 7-15. Its overnight daypart block, Adult Swim, is aimed at adults and is treated as a separate entity for promotional purposes and as a separate channel by Nielsen for ratings purposes. A Spanish language audio track for select programs is accessible via second audio programing (SAP); some cable and satellite companies offer the Spanish feed as a separate channel by removing the main English-language audio track. It is also the sister channel of Boomerang.

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