Roussimoff next moved to Montréal, Canada, where he became an immediate success, regularly selling out the Montreal Forum. However, promoters eventually ran out of plausible opponents for him and, as the novelty of his size wore off, the gate receipts dwindled. Roussimoff was defeated by Adnan Al-Kaissie in Baghdad in 1971, and wrestled numerous times in 1972 for Verne Gagne's American Wrestling Association (AWA) as a special attraction until Valois appealed to Vince McMahon Sr. , founder of the World Wide Wrestling Federation (WWWF), for advice. McMahon suggested several changes. He felt Roussimoff should be portrayed as a large, immovable monster, and to enhance the perception of his size, McMahon discouraged Roussimoff from performing maneuvers such as dropkicks (although he was capable of performing such agile maneuvers before his health deteriorated in later life). He also began billing Roussimoff as "André the Giant" and set up a travel-intensive schedule, lending him to wrestling associations around the world, to keep him from becoming overexposed in any area. Promoters had to guarantee Roussimoff a certain amount of money as well as pay McMahon's WWWF booking fee.
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