In May 1920, promoter C. E. Barfield of Galveston, Texas organized a new event known as "Splash Day" on the island. The event featured a "Bathing Girl Revue" competition as the centerpiece of its attractions. The event was the kick-off of the summer tourist season in the city and was carried forward annually. The event quickly became known outside of Texas and, beginning in 1926, the world's first international contest was added, known as the International Pageant of Pulchritude. This contest is said to have served as a model for modern pageants. It featured contestants from England, Russia, Turkey, and many other nations and the title awarded at the time was known as "Miss Universe". The event was discontinued in the United States in 1932 because of the Depression (the international competition was revived briefly in Belgium).
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